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25 Brands For Holiday Season This Year

Wondering which brands devote resources to families during the holiday season? We've found 25 brands that help out when it really counts. Add some holiday giving to your shopping list.
As you approach your holiday shopping list, keep these 25 brands in mind. Each helps out families during the holiday season.
holiday season this year


For the sixth year, Macy's has kicked off its Believe program benefiting Make-A-Wish. Embracing the spirit of imagination and hope, the program donates $1 for every letter to Santa mailed from a local Macy's store.

Stand Up to Cancer

Thanks to proceeds that benefit accelerated cancer research, the Stand Up to Cancer (SU2C) shop is a wonderful place to pick up a gift with meaning — 100 percent of public funds go directly into research grants. Your purchase can benefit families affected by cancer this season and beyond.

Trouble the Dog

Trouble the Dog is a simple plush toy that offers children comfort and hope, particularly in devastating situations. This holiday season, creator Sheila Duncan has teamed up with the SPCA. A portion of proceeds will help real dogs find homes with loving families.

Hard Rock

Drawing inspiration from John Lennon's iconic lyrics, Hard Rock has launched the Imagine There's No Hunger campaign. Affordable pins and bracelets make perfect stocking stuffers, and 100 percent of proceeds benefit WhyHunger and grassroots partners.


These days, many toys are battery operated. This holiday season, through its Power A Smile program, Duracell is donating a battery to Toys for Tots for each Quantum AA 12 pack and Coppertop AA 16 pack purchased.


At the Ritz-Carlton in Washington, D.C., a massive Wishing Tree in the lobby is decorated with the wishes of the children of Martha's Table. The hotel invites guests and locals to visit the tree and fulfill wishes of local children in need.


Throughout the year, innovative children's clothing company Gandzee donates resources to the Weekend BackPack Program, which delivers backpacks full of food to students in need every Friday afternoon at the end of the school day.

Toys R Us

Through its 10th annual holiday campaign benefiting Toys for Tots, Toys R Us has partnered with Shaquille O'Neal to raise funds and awareness. This year's campaign began with a $250,000 donation and continues by encouraging shoppers to donate new, unwrapped toys in stores or through online purchases.


During the holiday season, when you splurge on the unique gift of custom mixed ice cream, eCreamery donates a portion of the proceeds to Big Brothers Big Sisters. The holidays are a special time to support kids who need mentoring.


Holiday Bullseye is back and benefiting the children of St. Jude Children's Research Hospital. The collectible plush toy is just $15, and the entire purchase price benefits St. Jude through its Thanks and Giving program.

Neiman Marcus

Although most Americans will only giggle at the ultra-pricey items on the Christmas Book’s fantasy gifts list, those who do take the plunge will help contribute big money to the The Heart of Neiman Marcus Foundation. This foundation supports the arts for children.


This holiday season, Shoebuy’s In Their Shoes campaign encourages customers to donate money to charities such as Oxfam America, which works to right the wrongs of poverty and hunger.

Harry and David

During the Seventh Annual Moose Munch Bars for the Troops campaign, Harry and David will deliver treats via Soldiers' Angels. For families with loved ones overseas, this is a tremendous opportunity to share holiday cheer.

Pottery Barn

Pottery Barn's Give a Little Hope campaign donates proceeds from select gifts to shelters throughout the U.S. Make a holiday gift purchase knowing you're supporting a family who needs a safe place to stay during the holidays and beyond.


Through the Heroes at Home Wish Registry, Sears gives shoppers the opportunity to purchase gifts and gift cards for military families. Reach out to families who feel strain during the holidays because of a deployed loved one.

Heifer International

Instead of giving a traditional gift this holiday season, turn to Heifer International. This unique charitable organization works to end poverty and hunger by empowering families and individuals to cultivate food.


This holiday season, Wal-Mart will contribute significantly to Operation Homefront's "Home for the Holidays" program. This touching program will bring 500 active duty military personnel home to spend the holidays with family.


To help feed families during the holiday season, Southern California grocery chain Ralphs is encouraging shoppers to donate spare change to benefit local food banks. Customers will also be able to make quick donations during checkout.

One Kings Lane

The One Kings Lane Designer Series Wrapping Paper Collection includes several wrapping papers with proceeds benefiting the designer's charity of choice. Pick up Marchesa Voyage's design to benefit the Rose Home for Girls.

Gallo Family Vineyards

Do you buy wine for your holiday entertaining? This holiday season until the end of the year, Gallo Family Vineyards will donate $5 to Meals On Wheels for every cork mailed in to the Every Cork Counts campaign.

Philadelphia Cream Cheese

Through its Spreading Cheer with Philadelphia program, Philadelphia Cream Cheese is donating hundreds of thousands of dollars to No Kid Hungry. Check out the online cookbook for holiday desserts.

Stop & Shop

Stop & Shop supermarkets in the Northeast are fighting hunger this holiday season. In addition to giving shoppers the opportunity to donate at the checkout, the stores have put together inexpensive donation boxes full of holiday trimmings to purchase for families in need.

Sweet Heart Rose

Clothing brand Sweet Heart Rose is reaching out to underprivileged girls through its Patterns for Progress program this holiday season. For every outfit sold during the holidays, Sweet Heart Rose will donate a pattern and the materials needed to make a dress.

Build-A-Bear Workshop

With over a dozen community outreach programs, Build-A-Bear Workshop is involved in charitable giving year round. If you're shopping for a special gift for your child this holiday season, Build-a-Bear is a good option to support families and pets.

B. Toys

For every toy purchased, B. Toys donates 10 cents to Free the Children, an organization that provides education to 50,000 children a day throughout the world. Education is empowering, and B. Toys embrace that philosophy with fun toys that help kids learn.


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